Microsoft meets up with PC assemblers in Doha

Software giant Microsoft met up with more than 40 partners from Qatar last week to explain the benefits and value derived from using genuine licensed software. The event also served as a platform to discuss new developments in Microsoft licensing and anti-counterfeit software initiatives, new products such as Vista and partner programmes.

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By  Stuart Wilson Published  March 27, 2006

Software giant Microsoft met up with more than 40 partners from Qatar last week to explain the benefits and value derived from using genuine licensed software. The event also served as a platform to discuss new developments in Microsoft licensing and anti-counterfeit software initiatives, new products such as Vista and partner programmes. “Microsoft’s system builder partners assemble computer systems to meet the specific requirements of customers, so they play a very important part of our operations both in Qatar and the wider Gulf region,” explained Mohammad Hammoudi, country manager, at Microsoft Qatar. “The system builder conference aimed to update these important partners with all the latest offerings from Microsoft and to discuss ways in which we can work together to provide even more value to our customers, particularly with regard to the benefits of using genuine licensed software,” he added. Attendees at the event were briefed on Microsoft’s Windows genuine advantage (WGA) programme. WGA aims to give consumers and businesses confidence that they are running reliable, dependable and more secure software as well as providing access to additional free downloads, tools and content to help them be more productive. The event also included sessions on Microsoft’s OEM certification scheme, which is available for system builder partners to participate in. Microsoft also took the opportunity to talk to partners about Windows Small Business Server and the forthcoming Windows Vista and Microsoft Office 2007 system. Given the delay until early 2007 for Vista’s general release date, global OEMs and local system builders are still grappling with the impact this postponement will have on predicted fourth quarter 2006 sales. “Partners are a vital part of Microsoft’s software ecosystem, and we work closely with them to help build their businesses and to increase their profitability. This conference gives us a platform to discuss the issues facing our system builder channel, and to give them a better understanding of how promoting licensed software to customers will strengthen the local IT economy in Qatar and create more opportunities for them,” said Hammoudi.

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