Pay and display ad site arrives in region

First it was the Million Dollar Home Page, a pay per pixel advertising website launched by an enterprising English 21-year old, and now a team of entrepreneurs has launched a dirham equivalent of the site in the UAE.

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By  Matthew Wade Published  March 21, 2006

First it was the Million Dollar Home Page, a pay per pixel advertising website launched by an enterprising English 21-year old, and now a team of entrepreneurs has launched a dirham equivalent of the site in the UAE. The idea, according to the three men behind the Million Dirham Page (at www.milliondirhampage.com), is to offer an online billboard that provides cheap advertising space for companies and individuals located in the UAE. “We are trying to make one million dirhams by selling 1,000,000 pixels for one dirham each. Hence, “The Million Dirham Page,” explained Khalid Patel, Ziad Daher and Soren Dawody, who met whilst studying at Dubai's American University. The team admit that the site's progress is still in the early stages however, as to date just two advertisers have signed up since the page went online in December (namely Katzkin Leather Interiors Inc and an as-yet-unnamed advertiser). Katzkin’s logo link occupies 2000 pixels, which translates to 2000 dirhams of revenue earned for the Million Dollar team. Another 1500-pixel space has apparently been reserved for a second client. “We thought of the idea just before Christmas, which meant that we were away for the majority of December and half of January we were still analysing what approach to use when marketing the website,” the team told Windows, “hence the lack of sales made. However, this form of advertising is a revolutionary method that has not been grasped by the masses. Trial and error and a slow approach analysing webalizer results and potential customers was mandatory at first.” “We are now looking to start a mass marketing campaign which will strive to boost sales and bringing potential customers to the website,” the threesome added. “These are just a few of the ways we will resolve the lack of sales made so far. We are also talking to the Red Cresent Islamic Charity in Dubai to come up with a deal that will give us official endorsement by the charity and will mean we give up to half our generated revenue to the charity - a good cause.” The Million Dirham web page is divided into 10,000 100-pixel boxes with one box the minimum purchase an advertiser must buy). According to the Million Dirham team, anything smaller is visually impossible for net users to see. At the upper end of the advertising scale, there is no limit to the amount of pixels companies - or individuals - can buy. Ads can also be hyperlinked to the respective organisation’s own website and the team promises that any pixels purchased will be displayed on the site’s homepage for a period of three full years. In addition to the site showing up on search engine listings, pixels on the Million Dirham page are also currently being sold on the region’s first online auction site, souq.com.

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