AIM gets the NOD32

Advanced Integrated Media (AIM), the distribution arm of Saudi-based ICT conglomerate National Technology Group (NTG), has picked up distribution rights for NOD32 anti-virus products in the Kingdom.

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By  Stuart Wilson Published  March 20, 2006

Advanced Integrated Media (AIM), the distribution arm of Saudi-based ICT conglomerate National Technology Group (NTG), has picked up distribution rights for NOD32 anti-virus products in the Kingdom. The move, which comes just over one month ahead of the Gitex Saudi Arabia trade show happening at the end of April, is expected to deliver numerous advantages in terms of the development of NOD32’s channel in the Kingdom. NOD32 is just one of the solutions available from ESET, a global provider of security software for enterprises and consumers. According to ESET Middle East, the vendor’s regional operation responsible for the distribution and support of NOD32, AIM will create instant product availability, provide channel support and increase the market reach of the solutions. ESET explains that AIM’s role is to complement existing market coverage for the ESET NOD32 anti-virus system in the Middle East, while simultaneously catering for the increase in demand anticipated in the Kingdom itself. The move to appoint AIM comes as no great surprise. NOD32 had previously been selling through retailer CompuMe in the Kingdom. As part of CompuMe’s recent switch to a regional franchising model, NTG — owners of AIM — assumed control of the Saudi Arabian CompuMe operation. NOD32 also works through partners Micron and FVC in the UAE and also has both Jumbo and Jarir Bookstore on board as retail partners in the Middle East.

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