Ericsson CEO Svanberg inspects Middle East operations

Svanberg has been credited with being instrumental in turning Ericsson’s fortunes around following a torrid period in the late 1990s, which resulted in a massive retrenchment process being instituted.

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By  Tawanda Chihota Published  March 13, 2006

Ericsson’s CEO and president Carl-Henric Svanberg is visiting the UAE this week, his first official visit to the Middle East region since assuming the position at the head of the Swedish vendor a little under three years ago. Svanberg has been credited with being instrumental in turning Ericsson’s fortunes around following a torrid period in the late 1990s, which resulted in a massive retrenchment process being instituted. Ericsson has halved staff numbers from more than 100,000 employees at the peak of the telecoms boom in the late 1990s. Last year the supplier estimated that 90% of all subscriber growth over the coming five years would originate in emerging markets, including the Middle East and Africa, and Ericsson is banking on leveraging its entrenched position in many of these markets to ramp-up sales. Earlier this month for example, Ericsson announced that it had signed a contract with Etisalat to migrate its international switching layer to IP based solution. Etisalat will eventually be able to offer carrier-class IP telephony based on Ericsson's Telephony Softswitch Solution. Under the agreement Ericsson will deliver, implement and integrate Telephony Softswitches, Media Gateways and Operations Support System for efficient management of the evolved network.

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