Online extends Symbol rights

Online Distribution has extended its channel coverage for enterprise mobility vendor Symbol. Online has been working with Symbol in the EMEA region for three years. The company has now been named as an authorised distributor for Sri Lanka, Bangladesh, Pakistan and Nepal.

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By  Stuart Wilson Published  March 9, 2006

Online Distribution has extended its channel coverage for enterprise mobility vendor Symbol. Online has been working with Symbol in the Europe, Middle East and Africa (EMEA) region for three years. The company has now been named as an authorised distributor for Sri Lanka, Bangladesh, Pakistan and Nepal. The extension to the distribution deal does not include India. The new agreement will see Online provide a complete range of value-added services to resellers in the countries covered. These services include finance, logistics, sales, marketing, configuration, technical support and professional services in support of Symbol products. “Online Distribution shares our corporate vision,” said Mike Muller, VP at Symbol Technologies Asia. “By partnering with key IT organisations such as Online Distribution, we can provide a complete end-to-end value added service for our resellers.” Keith Rich, managing director at Online, added: “The relationship with Symbol in the EMEA region has been successful in the past three years, hence the decision to broaden our area of partnership to cover the countries in the Indian subcontinent.” “Symbol is the brand leader in enterprise mobility, and we look forward to leveraging their experience and skills in delivering world class solutions to our resellers,” Rich added. Middle East distributors are increasingly looking at the potential for growth in emerging markets such as Pakistan. As always, the ability of distributors to build up channels in these markets for the vendors that they represent will be wholly dependent on their ability to engage with local resellers and build up channel breadth and awareness in-country.

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