Bakery pushes low-fat lines

Low-fat foods are likely to form a key part of Modern Bakery's strategy to increase sales in the food service sector.

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By  Roger Field Published  March 6, 2006

Modern Bakery, one of the UAE’s largest bakeries, is planning to tap an increasing demand for healthy products by launching a new range of low-fat cakes, muffins and cookies. “What we’re trying to do is develop a full range of low-fat cakes. If this works, I think it will be an achievement,” Ziad Nadar, business development manager, Modern Bakery, told Retail News Middle East at Dubai’s recent Gulfood exhibition. “These are products that are still under development, and we hope they will be on the market by the end of May. There is always something going on at Modern Bakery,” Nadar said. He added that the new products should also complement the company’s existing low fat bread and multi cereal bread range. Modern Bakery’s proposed new products are also likely to play an important role in its move to develop sales in the lucrative foodservice sector. Indeed, the bakery has traditionally focused on supplying bread and other bakery products to most supermarkets across the UAE, including Spinneys, Carrefour and Choitrams. In the foodservice sector, Modern Bakery already supplies clients including catering companies, airports, and coffee shops with products including cookies, muffins and brownies, and it is keen to increase this side of the business. “I can tell you we are hoping to meet a lot of our suppliers in the GCC because a lot of our products go out to Qatar, Oman, Bahrain and the Levant as well,” Nadar said. He added that he is also keen to meet potential hotel clients, particularly chefs during the event.

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