Pro Technology goes large with HP DesignJet 9000s

Solutions provider Pro Technology has been appointed by HP as a sales partner for its recently launched DesignJet 9000 large format printers.

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By  Stuart Wilson Published  March 5, 2006

Solutions provider Pro Technology has been appointed by HP as a sales partner for its recently launched DesignJet 9000 large format printers. Pro Technology, which has been awarded sales rights in the GCC with the exception of Saudi Arabia, becomes one of just two partners pushing the product in the region. The HP DesignJet 9000s are 64” production printers designed to accelerate the industry-wide transformation from analogue to digital in the large format graphics marketplace for outdoor applications. Targeted at print service providers, it is claimed that the HP DesignJet 9000s can reduce response times and increase print capacity. “As retailing and marketing activity is heating up in the region, retailers are looking at various means to attract customers by using various tools and techniques including high impact signage,” said Emad Shawqi, general manager at Pro Technology. “Print service providers in the region are then faced with the prospect of providing solutions on reduced production cycles and ever decreasing margins,” Shawqi added. “The only prospect therefore is to adopt printing solutions that are high speed and that reduce the total cost of ownership such as the HP DesignJet 9000s.” “We are certainly elated by the decision by HP to select us as a partner for these products as it reinforces our position as a leading provider of practical solutions in the Middle East region,” Shawqi concluded. Ernest Azzam, business development manager for large format printers at HP Middle East, added: “HP DesignJet 9000s were developed in response to the market demand for a high-performing, cost-effective solution that meets and exceeds the need for a durable printing technology that can handle complex graphical content yet operate in a highly competitive pricing market. By offering low-price printing without compromising speed, the HP DesignJet 9000s will aim to set a new price and performance point for the industry.” “We selected Pro Technology as a partner for this product due to its established and fruitful track record with HP,” said Azzam. “As a leading provider of IT solutions and the lateral portfolio of products they offer, combined with the widespread reach and expertise of the company across the Middle East, we are confident that Pro Technology is in the right position to take the HP DesignJet into the market and establish world class after sales service.”

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