Systimax appoints Hasoub KSA distributor

Saudi solutions supplier Hasoub is to distribute Systimax solutions in Saudi Arabia as Systimax looks to deepen its channel in the region and expand in the SMB sector.

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By  Colin Edwards Published  March 2, 2006

Saudi solutions supplier Hasoub is to distribute Systimax structured connectivity solutions in the Kingdom of Saudi Arabia (KSA). Hasoub’s appointment is part of Systimax’s strategy to increase the depth of its channel in the region and expand its presence in the Saudi small and medium business (SMB) sector. “We believe the market in Saudi Arabia is in need of a local distribution house to bring immediate availability of our product to the SMB space where delivery is a key defining factor in the decision-making process,” said Dominic Morris, regional sales director, Systimax Solutions. Under the agreement, Hasoub will provide the full Systimax product portfolio and related services. It will also be able to consult with the Systimax connectivity specialists and cabling experts at all levels. Established in 2003, Hasoub already has strong distribution capability supplying other global companies’ structured cabling technology and software solutions. Sami Saeed, Hasoub’s general manager, noted that, “Structured cabling is dependent upon solid design capability and end-to-end support through all parts of the distribution chain, from manufacturer R&D to distributor logistics and availability, reliability and, ultimately, sound integration.” Hasoub has a 15,000 cubic metre warehousing facility supported by a fully integrated ERP system to back up order management as well as 24-hour customer care help line services. “Hasoub represents a distributor who can provide value-added service and a broad portfolio of collaborative IT solutions,” Morris concluded.

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