European Kitchen Concepts

Leading German kitchen manufacturer, SieMatic, has joined forces with Dubai-based business conglomerate Palmon Group, to open a new showroom in the Jebel Ali Free Zone. Scheduled for this month, the opening of the showroom will allow the company to capitalise on the ever increasing number of residential and commercial developments in the region.

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By  Charlotte Butterfield Published  February 2, 2006

Leading German kitchen manufacturer, SieMatic, has joined forces with Dubai-based business conglomerate Palmon Group, to open a new showroom in the Jebel Ali Free Zone. Scheduled for this month, the opening of the showroom will allow the company to capitalise on the ever increasing number of residential and commercial developments in the region, which it feels has contributed to a substantial increase in the demand for quality kitchens in the UAE. Ulrich W. Siekmann, general manager of SieMatic says, “I am very impressed with Dubai’s building sector; it is one of the world’s most dynamic places in terms of growth and regeneration.” With the majority of SieMatic’s clients being commercial users, project work makes up a vast percentage of the company’s business. It has recently completed a project in Korea demanding over 2000 kitchens. Siekmann feels confident of the unique service that it plans to offer developers and interior designers in the Middle East: “We find that interior designers in this region are looking for European designs and quality. High gloss, cream, off-white base colours teamed with bright accent colours in the accessories are very popular. We are targeting an international clientele so most will want international designs.” The company brings with it an award winning design team and a keen focus on creating innovative ideas for kitchen style. Known for its Purist, contemporary designs, SieMatic’s top end products are characterised by high gloss veneers, lacquer, stained or sand-brushed finishes with around 1,950 options to chose from. Many different worktop solutions are available, including the mosaic worktop — for an artistic, individual touch to any kitchen. In addition to the focus on style, there is also a functional element to its kitchen design. Cabinet doors have dust seals, and are environmentally safe, while tracking systems allow the shelving to be fully adjustable. A popular design with architects and interior designers has been the SieMatic SC 61, described as an “architectural kitchen concept.” This graphically designed kitchen with sterling grey colour scheme and simple stainless steel strip handles elicited an overwhelming response after its launch in September 2005. Siekmann is ready with next season’s design predictions. “I envisage Classical styles being transformed with modern twists. Designs are going to start contradicting themselves in one kitchen – maybe two or three different door styles, handles, complemented with stand-alone wooden pieces. I can see a more refined type of wood coming back, perhaps pine, but used in a different way. We are getting away from aluminum, but coming back to polished stainless steel, with chrome used only as an accent. Design is becoming more sophisticated and refined.” The company hopes that the new Dubai showroom will form a decisive step to becoming a trusted name with commercial designers and planners throughout the UAE and cater to an emerging and fast growing market in the region, “Our designs our unique, we offer quality and functionality. We have a recognised lifestyle brand, and we want to build on it,” says Siekmann.

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