Advertising agencies urged to attend show

Organisers of the second Media & Marketing Show are urging advertising agencies from across the region to take part in this year’s event after being under-represented at the inaugural exhibition last year.

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By  Tim Addington Published  February 26, 2006

Organisers of the second Media & Marketing Show are urging advertising agencies from across the region to take part in this year’s event after being under-represented at the inaugural exhibition last year. The M&M Show 2006 is expected to attract in excess of 10,000 visitors — an increase of 10% on last year — and the exhibition area has doubled in size. Campaign and its publisher ITP, has signed a five-year deal to be the media partner of the event, and will organise a conference to run alongside the exhibition, as well as holding awards recognising the talent in the marketing and media industry. Speaking about the lack of ad agencies at last year’s event, David Domoney, managing director at The Domus Group, which is organising the show, said: “We have addressed the situation. They were concerned whether the event would achieve their marketing focus. We had all the leading agencies as observers last year and we are currently in close discussions with most of them.” The 2006 show, which is also being supported by Dubai Media City, will feature eight industry sectors: advertising, broadcasting, entertainment, events, marketing, new media, outdoor advertising, and publishing. Exit interviews carried out by Ipsos-Stat last year, found 60% of visitors were senior managers with specific decision making responsibilities for marketing and advertising activities. The exhibition will be held from 27 to 29 November in halls 1 to 3 of the Dubai International Exhibition Centre.

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