Spectrum ready to roll

Variable data printing (VDP) has arrived in the Middle East after Spectrum Digital Print Solutions splashed out for a Xerox iGen3 digital production press solution. The deal represented the first iGen3 solution deployment in the region for Xerox.

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By  Stuart Wilson Published  February 21, 2006

Variable data printing (VDP) has arrived in the Middle East after Spectrum Digital Print Solutions splashed out for a Xerox iGen3 digital production press solution. The deal represented the first iGen3 solution deployment in the region for Xerox. “This is a new and unique service that is now being offered in the Middle East,” explained Marcus Doo, managing director at Spectrum. “This is the only solution of its type in the Middle East and represents an investment of more than US$1m.” “There are significant benefits for customers that choose to use Spectrum services,” added Doo. “Companies are already investing in variable data printing in the UK and US. We have already seen strong levels of interest and have the capability to offer this service to clients across the whole GCC region.” iGen3 is a fully digital press capable of producing over one million pages a month all with unique content that can be targeted at specific recipients. Xerox claims that the system can deliver cost-effective production offering large organisations the opportunity to improve customer relationship management and allowing commercial printers to identify new revenue streams. “Since the recent enhancements to the iGen3 and proven high return on investment (ROI) on all our digital equipment, demand has continued to grow,” said Valentin Govaerts, senior VP, production and graphic arts industry at Xerox Europe. “We have recently expanded in the Middle East and Turkey, and iGen3 installations have been secured in regions recently introduced to the iGen3, such as in South Africa, Russia, Romania and United Arab Emirates. With these successes in mind, we’re hoping to help our customers understand how to maximise their digital portfolio,” Govaerts added. Ben Gale, general manager, sales and marketing distributor operations at Xerox Middle East, added: “More and more businesses in the Middle East region are recognising the short and long-term benefits of investing in high-end digital printing technology and are choosing to do so with Xerox.”

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