DTK aims high

System builder DTK has announced the launch of its FliNote high-end notebooks in the Middle East. While consolidating its presence in the region’s core markets of the GCC states, Levant and East Africa, DTK is also planning to expand its channel reach into Africa, the CIS and the Indian subcontinent during 2006.

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By  Stuart Wilson Published  February 21, 2006

System builder DTK has announced the launch of its FliNote high-end notebooks in the Middle East. While consolidating its presence in the region’s core markets of the GCC states, Levant and East Africa, DTK is also planning to expand its channel reach into Africa, the CIS and the Indian subcontinent during 2006. “The FliNote series of notebooks are designed for the region’s growing corps of upscale, highly mobile users such as management executives and IT professionals,” said Nimer Al Attal, managing director at DTK Computer Middle East. “DTK is committed to offering products adapted to the Middle East’s evolving customer profile and needs — the new series caters to this segment of sophisticated users who are seeking mobility,” he added. DTK is launching two new lightweight notebook models, the FliNote Z20 and FliNote Z30. The two new models come with a wide array of functionality, combining a lightweight form factor with high levels of performance, according to the vendor. “DTK has been focusing on offering products that bring additional value to the end-user,” added Al Attal. “The launch of the FliNote series of notebooks is in keeping with our strategy of strengthening our presence and share in the rapidly growing IT industry in the Middle East.” “This series has been designed for the discerning consumer who demands the best in performance and connectivity, and we are extremely positive about the success of these lightweight notebooks in the market,” he concluded. DTK claims to hold 4% of the branded PC segment in the Middle East and bills itself as one of the region’s top five brands. The vendor also claims that its regional sales are growing 20% year-on-year.

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