NEC allies with Al Muftah

Hardware vendor NEC has struck a strategic alliance with Al Muftah Trading and Contracting Company of Qatar. Local channel partners and senior executives attended the launch event held in Qatar, including representatives from Qatar’s government, finance and oil and gas sectors.

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By  Stuart Wilson Published  February 19, 2006

Hardware vendor NEC has struck a strategic alliance with Al Muftah Trading and Contracting Company of Qatar. Local channel partners and senior executives attended the launch event held in Qatar, including representatives from Qatar’s government, finance and oil and gas sectors. “The year 2005 has seen a steady growth of NEC Computers products and services in the Middle East, especially in the GCC countries,” said Yerolemos Yerolemous, business development manager at Interfrontiers, NEC’s business development partner in the region. “Al Muftah, as one of the principal distributors in Qatar is further strengthening NEC Computers’ position in this region.” The new alliance with Al Muftah forms part of NEC’s long-term plans to strengthen ties with regional distributors and key accounts in the Middle East. As part of the tie-up with Al Muftah, NEC also announced the opening of its first service centre in Qatar. “We are very pleased to add NEC Computers to our product portfolio,” said Ibrahim A. Al Muftah, managing director at Al Muftah Group. “NEC Computers will help us to provide a wider range of solutions to our customers along with the ability to deliver first class service.” NEC’s product portfolio includes a full range of notebooks, desktops, tower and rack servers, storage units, high-end workstations, fault-tolerant servers and thin clients. NEC still has a long way to go to make its mark in the Middle East. Speaking in late 2005, Michel de Bievre, executive director at NEC Computers international, admitted: “I would say that we are aiming at 5% [market share] within two years — and I am talking market share here in terms of units as opposed to market value. We currently only have 1% in the region and NEC considers a market not to exist if we have less than 2%.”

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