‘du’ unveiled as brand of UAE’s second telco

The new company would start by providing mobile services across the UAE from the second half of this year and gradually launch new fixed line services and voice, data and pay TV services.

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By  Tawanda Chihota Published  February 20, 2006

The UAE’s second communications provider, Emirates Integrated Telecommunications Company (EITC) has unveiled its operational brand as ‘du’. At an event held in Dubai today, EITC’s chairman Ahmad Bin Byat stated that the new company would start by providing mobile services across the UAE from the second half of this year and gradually launch new fixed line services and voice, data and pay TV services. “We are confident of our ability to face the challenges of entering a market that has such high penetration and such a good level of coverage and we look forward to elevating the level of products and services provided for the consumers of the country, who for the first time have a choice,” Bin Byat stated. Osman Sultan, CEO of EITC said the company’s priority would be to invest in the latest technologies so it could provide customers with integrated communications solutions, be they fixed or mobile. The company’s strategy is set to revolve around investments in mobile and fixed telecommunications built on both second and third generation networks supported by EDGE and simultaneously being committed to focussing product and service quality. EITC already provides its services to more than 19,000 residential and business customers in the free zones and Dubai Internet City, Dubai Media City, DIFC, Emirates Hills and Dubai Marina and will be providing integrated telecommunications infrastructure for many new projects such as the Palms.

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