Top spot for Toshiba

Senior management at Toshiba Middle East and Africa have confirmed that the vendor took top spot in the regional notebook space for the fourth quarter of 2005, according to IDC. Toshiba’s notebook shipments in the Middle East more than doubled year-on-year to approximately 54,000 units.

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By  Stuart Wilson Published  February 16, 2006

Senior management at Toshiba Middle East and Africa have confirmed that the vendor took top spot in the regional notebook space for the fourth quarter of 2005, according to IDC. Toshiba’s notebook shipments in the Middle East more than doubled year-on-year to approximately 54,000 units. “Toshiba’s results are all down to the team’s continuous effort in the region. We have experienced a phenomenal rate of growth thanks to our commitment to innovation in sales and marketing strategies, competitive price points and a solid channel strategy that allow us to reach both consumers and businesses of all size in the most efficient manner,” said Ahmed Khalil, general manager for Toshiba Middle East and Africa. “I can confidently say that we have reached our targets and these results stand us in good stead to sustain this growth through to 2006. I am certain that Toshiba has all the ingredients to maintain its leadership position in the notebook PC industry,” he added. Toshiba’s trek to the top has been a burning ambition for Khalil since his appointment as general manager. The vendor experienced significant growth in fast-growing markets such as Egypt, where Toshiba captured more than a quarter of the notebook market in the fourth quarter. In Saudi Arabia, Toshiba comfortably outstripped the overall market growth rate while sales in the UAE also accelerated at a rapid rate, up almost 90% year-on-year in the fourth quarter. This took Toshiba’s full year 2005 notebook shipments up to almost 62,000 units. “Our commitment to technology innovation at all levels of our portfolio is key to our success and we look forward to increasing market leadership in 2006. As mobility becomes more and more ingrained in daily life, we are constantly working with our channel partners to ensure quick response to market change and that is why Toshiba is always perceived as a leader in technology and quality across the Middle East and Africa region.” Having surpassed the notebook sales of major A-brands such as HP, Acer and Dell to take top spot, Toshiba is in no mood to relinquish its crown. The vendor believes that a strong focus on the SMB space through innovative channel programmes and activities will allow it to maintain its leadership position in the lucrative notebook sector

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