Roche launches diabetes education programme

Roche Diagnostics says it will launch a new, structured education initiative aimed at helping diabetes patients in the Middle East.

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By  David Ingham Published  February 14, 2006

Roche Diagnostics says it will launch a new, structured education initiative aimed at helping diabetes patients in the Middle East. The programme is based on the Berger programme created by German diabetologist Dr Michael Berger, and has been adapted for the Arab world via a collaborative effort between Roche and the American University of Beirut. “Roche is extremely proud to offer the specially adapted ‘Accu-Chek Diabetes Education Program’ to regions in the Middle East,” said Dr. Mohammed Jawad, managing director, Roche Diagnostics. “The program is an important step in improving the management of diabetes, and reflects our ongoing commitment to educating people with diabetes so that they may lead more spontaneous and fulfilled lives.” Roche’s ‘Accu-Chek Diabetes Education Program’ addresses the specific needs of Middle Eastern patients with four therapy modules: therapy without insulin, conventional insulin therapy, pre-prandial insulin therapy and intensified insulin therapy. Each module includes specific patient and educator components such as teaching guides, teacher’s notes, flip charts, questionnaires, patient books, logs and original sized colour pictures of various food plates. To ensure that Middle Eastern patients relate optimally to the program, the Roche-AUB team’s specialist dieticians and nutritionists replaced the more than 150 photos of Western food plates and their respective carbohydrate counts with their Middle Eastern equivalent. The Arabisation of the Roche program also includes the training of nurses in Saudi Arabia and the Gulf Region, the installation of a balanced train-the-trainer course, assistance with programme implementation and the sponsoring of user meetings to encourage the exchange of personal experiences. The programme will be rolled out throughout the region in the first three quarters of 2006, starting with the Gulf States in the first quarter; followed by a Levant-wide rollout in the second quarter; and implementation in Egypt, Libya and the Maghreb countries in the third quarter. Roche believes the programme is an important step in fighting the growth of diabetes in the region. In some GCC countries, diabetes rates are informally put at 20%. At current rates of diagnosis, the number of people expected to have the condition in the Arab region will cross 25 million by 2030. Education and training for people with diabetes, their family and caregivers are key elements in the effective management of diabetes. Early diagnosis of the condition can drastically reduce its severity and the cost of treatment.

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