Agencies vow to bounce back

The boss of one of the biggest agency groupings in the Middle East has vowed that it will be business as usual despite his Beirut offices being destroyed in last week’s Danish embassy fire.

  • E-Mail
By  Tim Addington Published  February 12, 2006

The boss of one of the biggest agency groupings in the Middle East has vowed that it will be business as usual despite his Beirut offices being destroyed in last week’s Danish embassy fire. The offices of Team Y&R, Intermarkets, Asda’a and Mediaedge, all part of The Holding Group, were completely destroyed during last Sunday’s attack. Fire ripped through the ten-storey office block in the Achrafieh area of the city. None of the 65 staff from the four agencies were hurt in the inferno as it happened during the weekend. Speaking just before boarding a plane to the Lebanese capital to witness the devastation at first hand, Joseph Ghossoub, CEO of The Holding Group, told Campaign: “Everything is destroyed as far as I know. “They are trying to assess the damage and as much as possible restore our records. We were one of the unlucky businesses that were caught up in this.” A salvage operation was taking place last week in the building on Charles Malek Avenue, but it is feared that creative work and business records for clients will have been lost. Speaking on Thursday afternoon, after viewing the scene for himself, Ghossoub said the group’s Beirut operation was already back up and running. He also said that the network’s offices across the region may be called on to assist with work until normal operations are restored. The group even took out an advertisement in local newspapers to underline the company’s defiant ‘business as usual’ message. Manhal Nacouzi, managing director at Team Y&R and Asda’a in Beirut, said the offices had been “totally destroyed”, but said that clients were already being serviced following last Sunday’s blaze. “We just took the server back and it is completely destroyed,” he said. “We are hoping that we can save some work from the back-up. All our clients are aware of the situation and we are already servicing some of them. We are working from different locations and all staff are back at work.” The protest, which was initially peaceful, turned violent when rioters, protesting at cartoons which first appeared in a Danish newspaper, started throwing rocks at the embassy building. Despite the presence of some 2000 army troops, demonstrators managed to set fire to the building holding the embassy, along with other commercial businesses, including the four agencies. Similar scenes have been repeated in several cities around the world, as protesters angered over the portrayal of the Prophet Mohammed, vent their anger.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code