PWC Logistics looks to Cisco for tech support

PWC Logistics has signed a deal with Cisco Systems, which will see the networking giant provide it with consultancy serv- ices on top of its equipment.

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By  Chris Whyatt Published  February 12, 2006

PWC Logistics has signed a deal with Cisco Systems, whi- ch will see the networking giant provide it with consultancy serv- ices on top of its equipment. PWC, Kuwait’s largest publicly listed firm, is looking to transform itself into a global logistics player. Having recently acquired Singapore-based Trans-Link Group, and the US-based Transoceanic Shipping Company and GeoLogistics Corporation, PWC has rapidly extended its reach to around 450 offices in 100 countries, going from 3,400 to over 15,000 employees in the process. That also means the firm has three or four centres with different infrastructures, data centres and architectures, which was the main motivating factor in appointing Cisco as a permanent consultant, Mohammed Ghassan Farra, CIO for PWC Logistics, told IT Weekly. “One of the strategic issues that we want to address is that everyone needs the same infrastructure. That network infrastructure will include the voice, video and data blueprint for the entire network,” he said. “Now that we have extended globally, a strategic partnership from a global perspective was needed,” he added. Already a Cisco customer for its data centres, PWC Logistics will now receive a wide range of consultancy, training and support services from the networking giant in its capacity as an advisor. Cisco Internet Business Solutions Group (IBSG), is already working with PWC Logistics on the adoption of internet-based business solutions and providing the company with expertise and insight into Cisco’s future roadmap. PWC Logistics — which deals in facilities management, logistics, customs solutions, and value-added services, and owns over 10 million square metres of land in Kuwait—- also said that access to some of Cisco’s multinational case study implementations would reap rewards. “They will share with us what they have done for other companies and that will bring us great benefits,” said Farra. “Cisco has long been our trusted advisor in networking and IT needs,” said Tarek Sultan, chairman and managing director of PWC Logistics. “We look forward to developing this relationship further and see us jointly deploy technology solutions which not only help us maintain our competitive advantage but also significantly enhance services to our customers,” he added. Cisco claimed that as PWC Logistics looks to increase customer activity, so the firm needs to have a network in place which can cater for this demand. “As a valued customer and partner for Cisco, we are very pleased to extend to PWC the best consultancy services and support that we can offer,” said Samer Alkharrat, Cisco Systems general manager for the Gulf region and Pakistan. “We look forward to a close relationship with PWC, to ensure that they receive maximum return for their investment,” he went on to add.

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