TDA goes live

The Technology Distributors Association (TDA), an industry body that plans to provide a platform for communication between vendors and channel partners in the Middle East, has launched with Ali Baghdadi, CEO at Aptec, elected as the group’s first president.

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By  Stuart Wilson Published  February 7, 2006

The Technology Distributors Association (TDA), an industry body that plans to provide a platform for communication between vendors and channel partners in the Middle East, has launched with Ali Baghdadi, CEO at Aptec, elected as the group’s first president. Covering the Middle East, Turkey and Africa (META), TDA’s initial executive committee includes some of the major names of distribution in the region including senior figures from Tech Data, Westcon, Arena, Almasa, Comztek, Axys, Tarsus, Mindware, Rectron and Redington. “We feel that the region’s [technology distribution] industry has matured to the point where it is necessary to introduce a platform to assure its long-term sustainability by achieving consistent customer satisfaction through promoting a code of professional conduct,” explained Baghdadi. “As an association, we are absolutely committed to bringing value to our members by speaking as one voice and promoting best practices throughout the region,” he added. TDA plans to look at various issues in the market including vendor-reseller relations, the value of the channel, credit and insurance as well as financing. The association hopes to promote ethical business practices in the technology channel. Membership of the association is open to technology distributors operating in the META region that meet specific entry criteria and commit to a code of conduct mutually agreed by TDA’s executive committee. While vendors have long taken a divide and conquer approach in MEA to assert extensive control over first tier distribution partners, the formation of TDA may be the first step in a process whereby the channel begins to understand and assert its collective power in the relationship.

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