Boeing revises Connexion pricing

The US aviation company hopes that the new pricing bands will boost the popularity of its in-flight internet service.

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By  David Ingham Published  February 5, 2006

Boeing has made changes to the pricing and content of Connexion by Boeing, its in-flight internet service. Additions include four live television channels and the adoption of Yahoo! as the service’s exclusive search engine. Pricing is now US $9.95 for 1 hour; $14.95 for two and $17.95 for three hours. Unlimited access, including connecting flights within 24 hours of sign-in, now costs US $26.95. “Passengers have told us they want simplified pricing based on the time they are connected and more options for how to pay for it,” said David Friedman, VP of marketing and direct sales, Connexion by Boeing. “We’ve listened closely and are making changes that provide added flexibility at price points more favourable to our customers.” The live TV channels that will be added to Connexion include BBC World, EuroNews, Eurosportnews, and CNBC/MSNBC. “Our service continues to evolve with more innovative features that enhance passengers’ in-flight experience,” said Friedman. Using a global network of satellites, Connexion allows passengers to surf the internet at broadband speeds from the comfort of their seat. Boeing officials have previously predicted that the service could be generating $3 billion of revenue annually for the company within ten years. Connexion by Boeing is available on over 170 daily flights offered by Lufthansa, SAS, Japan Airlines, ANA, Singapore Airlines, China Airlines, Korean Air, Asiana Airlines and El Al. Austrian Airlines and Etihad Airways are set to begin offering the service in the coming months. Lufthansa is an enthusiastic user of the service. From January 23, Lufthansa passengers were able to receive the four new live television channels on their laptop PCs, depending on the region of the world where the plane is flying. Currently, 50 long-haul aircraft are equipped and Lufthansa claims to have the world’s largest ‘internet fleet’. By the end of 2007, the entire long-range fleet with more than 80 aircraft is due to be equipped with realtime internet connectivity.

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