E for who? E4U

Al Sayegh Brothers, the master distributor in the UAE for LG digital products, Olympus kit and several other electronics brands, has unveiled a new concept store format. The first E4U store, designed to meet the entertainment needs of consumers, is now open at Safeer Mall, Sharjah.

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By  Stuart Wilson Published  February 5, 2006

Al Sayegh Brothers, the master distributor in the UAE for LG digital products, Olympus kit and several other electronics brands, has unveiled a new concept store format. The first E4U store, designed to meet the entertainment needs of consumers, is now open at Safeer Mall, Sharjah. Several more stores are scheduled to open in the coming months. Shahzad Ahmed, marketing director and head of retail at Al Sayegh Brothers Group, explained the thinking behind the new stores: “E4U is a novel concept on the retail landscape of the region, providing entertainment hardware and software from a single chain of branded stores.” “To begin with, E4U will resemble an electronics store, but within a short span of time, we intend to transform it into a fully fledged entertainment retail brand, where consumers can literally buy any kind of entertainment products, software and services,” he added. To meet the digital and entertainment requirements of today’s Middle East consumer, the E4U stores will carry a vast array of products. According to Al Sayegh Brothers, each store will stock laptops, printers, LCD monitors, MP3 players, digital cameras, analogue cameras, mobile phones, portable DVD players, watches as well as VCD movies and music. “Accessibility is key in today’s retail environment, with consumers demanding both proximity and ease of shopping from retailers,” added Ahmed. “E4U will deliver on both these counts, in addition to offering the latest products and services at a value proposition.”

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