Agencies strike gold, silver and bronze at Campaign Awards

Independent agency Face to Face bagged one of the most coveted gongs at the inaugural Campaign Awards after being named advertising agency of the year.

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By  Tim Addington Published  February 5, 2006

Independent agency Face to Face bagged one of the most coveted gongs at the inaugural Campaign Awards after being named advertising agency of the year. The Dubai-based firm was joined by teams from Bahrain, Egypt, Lebanon and Saudi Arabia who took home either a bronze, silver or gold at last Tuesday’s ceremony. More than 900 advertising, marketing and PR professionals packed into the Joharah Ballroom at Dubai’s Madinat Jumeirah to hear if their agency had scooped top prize in the 14 categories up for grabs. Wunderman was the only agency to make a clean sweep in any category. The Dubai-based agency won all three awards in the direct marketing group. But there were glum faces when the online category came around after the judges failed to give any award to the seven shortlised entries. As well as winning advertising agency of the year, Face to Face took home the bronze for its integrated campaign for malt drink Barbican. Speaking after the ceremony, Chris Bell, managing partner at Face to Face, said: “We are a good agency. The awards that we picked up are a confirmation of that. But what we want to do is become a great agency. We couldn’t have done it without our clients.” Media agency of the year went to Zenithmedia Cairo after it narrowly beat off strong competition from OMD. The agency also picked up gold in the best media plan category for its work on the Virgin Megastore launch in the Egyptian capital. Rasha Karim, general manager at Zenithmedia, said: “We have a very strong and united team and this award has proved it. Since we started Zenithmedia in April 2004, the whole team has developed a unique winning spirit, which they transfer to everything they do.” The PR agency of the year award went to Dubai-based Asda’a, which also picked up a bronze in the PR event category for its work in promoting a new trainer for its client Adidas. Sunil John, managing director at Asda’a, said: “Winning this award is the culmination of a fantastic year for us, our clients and our shareholders. This is a signal for us, and for the industry as a whole, that the PR industry’s time has come. “The fact that the awards has a space for our industry by itself is not just good for Asda’a, it is good for the whole business. I am absolutely delighted we have won and I’m thrilled for my people who all work for us and those who put their trust in us.” Cannes Gold Lion winner Tonic added two other gold gongs to its trophy cabinet after winning best print ad of the year for its Sony Microvault work. The agency also took home the grand prix award, which was given to the highest scoring piece of work in any creative category. Arnaud Verchére, managing partner at Tonic, said: “This award recognises that it is not about an agency’s size, it is about the work they produce. We have been recognised by our peers as producing some of the best work. It proves that we are on the right track.”

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