Lenovo goes spare

Global PC vendor heavyweight Lenovo has set up a spare parts hub in the UAE for its ThinkPad and ThinkCentre products. The new hub will operate as a centralised resource, ensuring that critical parts are stocked locally and readily available to Lenovo business partners.

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By  Stuart Wilson Published  January 30, 2006

Global PC vendor heavyweight Lenovo has set up a spare parts hub in the UAE for its ThinkPad and ThinkCentre products. The new hub will operate as a centralised resource, ensuring that critical parts are stocked locally and readily available to Lenovo business partners. “Lenovo is putting in the investment and the resources to ensure that customers in the region receive the best possible support,” said Imtiaz Ghani, general manager, Lenovo Middle East, Egypt and Pakistan. “Today in the Middle East, we are offering our customers the full range of ThinkPad notebooks and ThinkCentre desktops that feature the ThinkVantage Technologies software tools as well as ThinkVision monitors and a full line of PC accessories and options. The size and scale of the regional PC market demands the availability of critical parts close at hand,” he added. The Dubai-based spare parts hub will offer fast delivery to the majority of countries across the Middle East with local stock replenished on a regular basis from the Netherlands. “Across its worldwide operations, Lenovo is committed to staying on the cutting-edge of computing technology, and focusing our research and development on innovation that matters for our customers,” added Ghani. “From the extensive R&D facilities to innovation centres and concept PCs, Lenovo works closely with partners and leading technology companies to develop leading products for its customers. Establishing a spare parts hub dedicated to the Middle East region is one step in many more initiatives to come for this market,” he concluded. Lenovo is currently building up a strong route-to-market across the Middle East as it looks to broaden its channel reach in the market beyond the enterprise space strength it inherited through the acquisition of IBM’s PC division. Recent moves include the appointment of both Almasa and Redington as distribution partners within the region.

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