Almasa recruits big hitter from Down Under as new CEO

Almasa IT Distribution has recruited a big hitter from Down Under to lead the regional IT behemoth through its next phase of growth. Frank Sheu, former managing director of distribution giant Synnex’s Australian operation has been appointed as Almasa IT Distribution’s new CEO.

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By  Stuart Wilson Published  January 23, 2006

Almasa IT Distribution has recruited a big hitter from Down Under to lead the regional IT behemoth through its next phase of growth. Frank Sheu, former managing director of distribution giant Synnex’s Australian operation has been appointed as Almasa IT Distribution’s new CEO. Mehdi Amjad, president and CEO of Almasa Holdings and Chairman of Almasa IT Distribution, said: “Many of our business partners know Frank from Synnex and appreciate that his approach is about hard work and getting the basics of distribution right through innovative business strategies, excellent vendor relationships, integrated and responsive logistics, supply chain management, superior customer service, strategic cost management and economies of scale. This approach will now be applied at Almasa to establish a world-class distribution system that extends to the entire Middle East and North Africa region.” “I will assume a new role as Chairman of Almasa IT Distribution and I look forward to working closely with Frank as CEO to lead Almasa IT Distribution forward into a new era of growth and success as the No.1 choice of vendors and customers and the leading IT distributor in the Middle East and North Africa,” Amjad added. Sheu was the founding managing director of Synnex Australia in 1991 and grew the company’s revenues to US$500m in 2004. Sheu will now be responsible for leading Almasa IT Distribution into a new growth phase of development. According to Almasa, the appointment reflects the group’s continued commitment to IT distribution as a core business. With Sheu on board, Almasa will aim to increase its value proposition to vendors and resellers alike. The company is proposing a downstream shift that will achieve greater market penetration and expanded geographic coverage to boost both customer reach and sales. Simultaneously, Almasa IT Distribution will attempt to reduce its cost per transaction to improve profitability levels.

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