Walkman phones boost Sony Ericsson 2H05 sales

The manufacturer shipped a total of 51.2 million devices in 2005, up from 42.3 the previous year.

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By  Tawanda Chihota Published  January 22, 2006

Sony Ericsson has reported shipping 16.1 million handsets in the three months to end-December, representing a 28% increase compared to the same period last year and a 17% increase sequentially, in-line with the sequential growth in the market. The manufacturer shipped a total of 51.2 million devices in 2005, up from 42.3 the previous year. Sales for the quarter were US$2.8 billion, representing a year-on-year increase of 15%. Income before taxes was US$250 million and net income was US$175 million. The manufacture reported that the second half of 2005 was particularly strong due to the success of model in both the imaging and music product categories. A highlight of Sony Ericsson's year was the success of Walkman branded music phones such as the W800, W600, W550 and the W900, which have established Sony Ericsson at the forefront of expanding consumer choice in how people enjoy digital music on the move. Since the first Walkman phone was launched in volume in August, Sony Ericsson has shipped 3 million Walkman branded units. "This was another solid quarter for Sony Ericsson, and has enabled us to finish the year with great momentum. We are now seeing the benefit of our earlier investments in R&D that have enabled us to expand the product line-up and successfully appeal to new consumers with products like the Walkman phone series. At the same time, investment in developing the Sony Ericsson brand during 2005 is increasingly supporting our position in the market place," says Miles Flint, president of Sony Ericsson. During the fourth quarter Sony Ericsson announced an approximately US$14 million investment to purchase a controlling 64.5% stake in Beijing Suohong Electronics Co, Ltd (BSE) from Sony China, in order to strengthen its in-house manufacturing processes. Sony Ericsson's majority ownership in BSE will be consolidated into Sony Ericsson from the first quarter of 2006.

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