PC penetration in region below global norm

The level of PC penetration in the Middle East is below that of the world average, according to the latest comparative study by Dubai-based Madar Research Group.

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By  Matthew Wade Published  January 21, 2006

The level of PC penetration in the Middle East is below that of the world average, according to the latest comparative study by Dubai-based Madar Research Group. To keep up with the global average, the 18 countries that make up Madar’s definition of the Middle East region would between them need to purchase six million more personal computers, though according to Madar the region can expect double digit growth in PC sales in the future. This growth will – according to Madar - be driven by two key forces: enhanced internet connectivity and increased spending on PCs by small and medium sized businesses, enterprises and the education sector. Madar’s survey found that the Middle East needed to buy 500,000 more PC units to come up to the world ratio of 472 PC unit sales for every US$100 million of gross domestic product (GDP), while on the population to PC sales count, only the GCC managed to rise above the global average, exceeding theoretical sales by a slim 0.08 million units. The Levant needed to purchase at least 2.4 million more PCs, North Africa another 1.71 million units and Sudan and Yemen had to buy 1.59 million units respectively, to achieve the global average. The region’s expected future PC sales suggest plenty of earning potential for both international and regional system builders. DTK is one such company that is looking to reap the rewards of such growth. “Though the current levels of PC penetration are poor, the growth forecast in regional PC sales is promising and holds huge potential for an IT manufacturing and solutions provider of our reach and capability,” said Nimer Al Attal, the managing director of DTK Computer Middle East.

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