Third Middle East Media Guide hits the streets

The third edition of the Middle East Media Guide has hit the streets, with new sections covering the exhibition, stand manufacture and event management industries.

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By  Tim Addington Published  January 19, 2006

The third edition of the Middle East Media Guide has hit the streets, with new sections covering the exhibition, stand manufacture and event management industries. A team of researchers spent three months compiling the revised version, which contains over 2500 listings of advertising and PR agencies, websites, news agencies, photo libraries and associated media organisations from 14 countries across the region. Ben Smalley, editor of the directory, said: “The guide has been fully revised and updated from last year’s edition and continues to grow alongside the region’s media with more media contacts, including a new section on the exhibition and event management industries this year,” he added. Smalley said he looked forward to the day when the directory would contain independent circulation audit figures. “Editorial and production standards in the regional media industry have generally improved considerably over the past few years, but if publishing here is ever to be considered a mature market, independent circulation auditing must become the rule rather than the exception it currently is,” he said. “Hopefully it will not be too long before we can list verified circulation figures in the Middle East Media Guide and provide users of the book with accurate data for all newspapers and magazines, rather than having to mostly rely upon the claims of publishers which we have no realistic means of checking.” As well as being sold online, the guide will now be more widely distributed through outlets in outlets in Bahrain, Lebanon and the UAE, and a deal had been signed for it to be sold in Oman and Jordan. Smalley said: “We are finalising contracts with distributors in other countries across the region, which will make the guide even more widely available in retail outlets very soon.” Published by Dubai-based MediaSource, the 380-page book is priced at AED100 (US$27).

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