Amr Atef resigns

Amr Atef, general manager of PCs and peripherals at Almasa IT Distribution, has handed in his resignation and will leave the regional distribution giant at the end of the month. Atef joined Almasa in November 2004.

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By  Stuart Wilson Published  January 18, 2006

Amr Atef, general manager of PCs and peripherals at Almasa IT Distribution, has handed in his resignation and will leave the regional distribution giant at the end of the month. Atef joined Almasa in November 2004. “It is true. I handed in my resignation some time ago and it has now been accepted and I will leave at the end of January,” explained Atef. “I enjoyed my time at Almasa but felt that the time was right to look for a new challenge and a different style of work.” Atef plans to remain involved in the IT sector and will stay in Dubai. “I am planning to stay in the IT space,” added Atef. “However, I may look to work in a different area outside of the distribution space.” Atef has a wealth of experience in distribution across the Middle East and Africa. Prior to joining Almasa, Atef worked with Raya Distribution in Egypt. During his time at Almasa, Atef has handled relationships with major vendor partners such as HP and Acer for the distributor as part of his role as PC and peripherals manager. Atef has worked hard to boost Almasa’s product portfolio, broaden its reseller base and drive sales across the Middle East and Africa region. Simultaneously, Atef has attempted to streamline Almasa’s internal cost base to maximise margin potential for the distributor.

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