Ali Bin Ali implements warehouse management

Qatari distribution company becomes more demand driven with a warehouse management solution from SSA Global.

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By  Colin Edwards Published  January 17, 2006

Ali Bin Ali, a major distributor of fast moving consumer goods (FMCG) brands in Qatar has today announced that it will implement a warehouse management solution from SSA Global, a global provider of extended enterprise solutions and services. Ali Bin Ali provides sales and distribution services to companies across the Middle East, and has recently seen a rapid business growth and a dramatic increase in the volume of goods being handled. This growth has resulted in the requirement for a demand-driven solution that can help improve supply chain agility and improve competitive advantage. SSA WMS 4000 will be supplied and implemented by SSA Global's partner Span, and will enable Ali Bin Ali to manage the growth of the business, helping it to penetrate new industries. The solution will allow Ali Bin Ali to become more demand driven by tailoring supply chain execution processes to customer needs and enable them to increase product throughput, improve space utilisation, improve order fulfilment accuracy and reduce out-of-stock situations through increased supply chain visibility. As a result, Ali Bin Ali will provide more customised and value added services across its customer-base. “We selected SSA Global and Span primarily for their strong industry experience in grocery, regional presence, services and support infrastructure. They have knowledgeable people on the ground who can get us up and running and this is valuable to our business,” says Mohamad Ebrik, general manager, Ali Bin Ali technology solutions. “SSA Global and Span’s proven track record in the Middle East and its experience in out-sourced logistics, coupled with a strong understanding of our local requirements and business practices, made it the ideal choice.”

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