ABM enjoys Apple success

Arab Business Machine (ABM) is riding high on the back of strong demand for Apple products in the Middle East. The regional distribution partner for Apple capitalised on the strong success of products such as the iconic iPod during 2005 and reckons that the potential to boost sales even further exists in 2006.

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By  Stuart Wilson Published  January 17, 2006

Arab Business Machine (ABM) is riding high on the back of strong demand for Apple products in the Middle East. The regional distribution partner for Apple capitalised on the strong success of products such as the iPod during 2005 and reckons that the potential to boost sales even further exists in 2006. “Apple’s growing product line has also seen significant success in the Middle East through 2005,” said Elias Abou-Rustom, general manager at ABM. “While the iMacs continue their traditional popularity in the region and worldwide, the iPods have become an iconic product for people of all ages across the Middle East. We will definitely see a number of key technological advancements at Apple in 2006.” Globally, Apple’s first quarter sales for the period ending December 2005 hit US$5.7 billion, beating expectations as iPod sales tripled and Macintosh computer shipments surpassed one million units for the fifth consecutive quarter, hitting 1.25 million units. Apple’s own retail stores posted sales in excess of US$1 billion for the first time. In total, the vendor shipped 14 million iPods during the first quarter — more than tripling the number of units sold a year earlier. Apple has also now sold a massive 850 million songs through its iTunes music download service. The vendor has also now sold 8 million videos after recently introducing this feature to its online store. Apple is the number one vendor for digital music players in the US, with the iPod accounting for 69% of all devices sold between January and November 2005, according to research house NPD Group.

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