Lamborghini and Asus hit the gas

Taiwanese firm Asustek Computer and Italian car manufacturer Lamborghini have joined forces to bring consumers a new line of laptops called the Asus Lamborghini Notebook Series.

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By  Cleona Godinho Published  January 9, 2006

Taiwanese firm Asustek Computer and Italian car manufacturer Lamborghini have joined forces to bring consumers a new line of laptops called the Asus Lamborghini Notebook Series. "The new Asus Lamborghini Notebook Series, a fusion of the best from both companies, will surely provide a different mobile computing experience,” stated Tony Chen, Director of Asus’s notebook business division.” “With unique mobile technology from Asus and Lamborghini's cutting-edge industrial designs, the all-new notebooks provide a breath of fresh air to the boring looks of existing portable PCs," he added. With this new launch, Asus is effectively following in the footsteps of Acer, which introduced the first marriage of car and laptop brands when it launched the Acer Ferrari 3000 notebook series in 2003. PC enthusiasts who wish to see a head-to-head race between the AMD-based Ferrari and Intel-based Lamborghini laptops will have to wait though, as Asus is yet to reveal the notebook’s specifications, pricing and official launch date. However the firm did reveal that its new car-inspired laptop would ship in two colours – black and yellow. Last month Intel and the BMW Group also announced a partnership, which includes technology deployment, co-marketing and Intel's sponsorship of the BMW Sauber F1 Team. The two companies also agreed to develop an industry specification that would allow for the integration of third-party portable devices -such as phones and portable music players - into BMW vehicles.

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