HP sets LFP market ablaze

HP has strengthened its offering in the large format printing (LFP) market, with the acquisition of industrial printing vendor Blaze.

  • E-Mail
By  Andy Tillett Published  January 8, 2006

HP has strengthened its offering in the large format printing (LFP) market, with the acquisition of industrial printing vendor Blaze. The company manufactures LFPs which print at widths from 1.6m to 5m, and is distributed across the Middle East through Jacky’s Electronics. “We were a small fifty-person company catering for an area of the market where HP was not present. Now we have been bought, we have access to many more resources. We are working with Jacky’s to put together a strategy to make the most out of our channel and use the relationship with HP to develop our business in each country of the region,” said an excited Domingo Nieves, who takes up a new post as general manager at the industrial ink jet division at HP for Europe, the Middle East and Africa. “We will combine HP’s strength in application of LFPs with our own strengths in the development of the printing technology,” he added. Blaze has a sizeable footprint in the Middle East with 90 industrial installations across the Gulf, around 60 of which are outside the UAE. Nieves wants to re-align the channel for industrial print solutions to have a more local focus. “Service is the most important thing and this is where we start to rely on our channel. We want to have partners in every market, so that if something goes wrong the customer can call us and we will have someone there to fix it within 60 minutes. This is what will set us part from the competition. We want a local operation with backup available from us, if necessary, at head office,” continued Nieves. Nieves says he is also lining up some surprises for the forthcoming Sign and Graphic Images Middle East exhibition from February 6th-8th, including the first industrial printer ever to be set up at the exhibition. Nieves claims the printer, the Blaze Turbo Jet model, can outperform any other LFP in its class at colour printing.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code