Western Digital on tour

Western Digital is pushing its presence in major cities across the Middle East and North Africa. The hard drive giant recently held reseller seminars in Al Khobar, Saudi Arabia and Alexandria, Egypt, to enhance channel awareness about its product portfolio and regional go-to-market strategy.

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By  Stuart Wilson Published  January 8, 2006

Western Digital is pushing its presence in major cities across the Middle East and North Africa. The hard drive giant recently held reseller seminars in Al Khobar, Saudi Arabia and Alexandria, Egypt, to enhance channel awareness about its product portfolio and regional go-to-market strategy. Saudi Arabia and Egypt are two of the largest national markets for Western Digital in the MENA region and the vendor took the opportunity to talk through its product portfolio and roadmap for 2006. Resellers also had the chance to talk strategy with representatives from Western Digital and identify the unique needs of each national market. “Resellers are an integral part of Western Digital’s operations, and we recognise the importance of periodically updating them on our product range and business plans. The seminars allowed resellers in Al Khobar and Alexandria to better appreciate the global standing of Western Digital in the hard drive industry and develop a fuller understanding of Western Digital products’ features and characteristics. At the same time, Western Digital was able to better understand the needs of resellers and customers,” said Hafeez Khawaja, Western Digital’s senior regional director, Middle East, Africa and South Asia. “The seminars were part of Western Digital’s larger strategy to widen its reach to comprehensively cover the Middle East and Africa market. Western Digital is the first hard drive manufacturer to directly address customers in smaller cities like Al Khobar and Alexandria, which signifies our commitment to the Middle East market,” Khawaja added. “Western Digital is focused on fully servicing customer needs in the region, and is gearing up to address high-potential markets in various cities.” In total, some 110 resellers showed up for the event in Alexandria with more than 60 attending the seminar in Al Khobar. Western Digital plans to extend the seminar programme to other countries in 2006 including Algeria, Morocco and Tunisia.

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