Aptec adds IPG rights

Regional channel powerhouse Aptec has boosted its product line-up, adding distribution rights for HP’s imaging and printing group (IPG) offering in the UAE, Kuwait, Bahrain, Qatar, Oman and Yemen to its portfolio.

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By  Stuart Wilson Published  January 4, 2006

Regional channel powerhouse Aptec has boosted its product line-up, adding distribution rights for HP’s imaging and printing group (IPG) offering in the UAE, Kuwait, Bahrain, Qatar, Oman and Yemen to its portfolio. “Aptec’s IPG team will focus on the commercial and corporate sector, since Aptec carries a wide range of HP products and fulfils major government projects through its partners across the region. We will focus more on the high-end line of HP IPG products,” explained Khitam Al Hindi, HP business unit manager at Aptec Gulf. “Aptec is offering a one-stop-shop for HP products to its customers, which will further drive the growth and business of its HP line. HP’s consumer line will be offered through Aptec strategic retail partners and through Aptec Mobile’s retail stores, providing a complete mobile print solution to this market,” she added. Sami Dajani, HP partner business manager for the Middle East, added: “Aptec has been for many years a strategic partner for HP within this region. Enhancing [Aptec’s] existing contract with HP Middle East to act as an LSP and CDP on IPG hardware solutions makes business sense at this time.” “With the 24% growth that HP achieved in the first half of 2005 across its commercial imaging and printing group, I look forward to Aptec’s contribution to further increasing our in-country reach and coverage,” Dajani added. Ali Baghdadi, CEO and president at Aptec Holdings, commented: “We are delighted to extend our strategic partnership with HP and we believe that by adding our value added services and support to IPG products, we will be opening new opportunities to the channel and extending HP’s reach into this fast-growing market.” HP’s IPG business unit includes a wide range of printing and imaging products including inkjet, laser and multifunction printers as well as scanners, plotters and digital cameras. Mario Veljovic, sales and marketing manager at Aptec Gulf, added: “Aptec has a broad customer database and outstanding customer reach throughout the UAE and GCC. Our target for the year 2006 is to further advance it and maintain leadership in this area. HP’s IPG product line offers plenty of opportunities to us.”

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