Jordan gets double-play

Working with Alcatel and Netcentrex, Jordan Telecom has launched the Livebox, a voice-over-IP commercial service providing voice and data to DSL customers.

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By  Alex Ritman Published  December 21, 2005

Jordan Telecom has launched the Livebox, a voice-over-IP commercial service that provides residential DSL customers with voice and data. The launch makes Jordan Telecom the first operator in the Middle East to commercially launch double-play over broadband, and it claims that triple-play services, sending voice, data and video over DSL, will be available in the near future. As part of a partnership with the Jordanian incumbent, Alcatel was selected to integrate and deploy the solution. While the French supplier was responsible for the Livebox project’s overall systems integration, application components were used from Netcentrex, another France-based triple-play technology developer. "The move to VoIP, which was made possible by state of the art convergent technology and by the introduction of a new regulatory and licensing regime earlier this year, will extend services available to subscribers. In a second phase deployment, Jordanians will also benefit from video connectivity," says Luc Savage, Jordan Telecom chief strategy officer. “VoIP will also stimulate Jordan's potential as a competitive call centre location as traffic becomes cheaper." Alcatel’s Middle East VP, Vincenzo Nesco, says the move to the next stage of services should be trouble-free. “The contract will make the transition to triple-play in the near future effortless.” Companies such as Alcatel have been championing triple-play as a method for operators to reduce customer churn and claw back revenues lost from traditional voice services. In markets where there has been extreme competition between incumbents, new alternative operators, as well as cable and satellite providers, many are planning to send television down their existing copper cables. British Telecom is looking to provide triple-play with its 21st Century Network project, while in the US both SBC and Verizon have ambitious plans underway involving fibre deployments. With the liberalisation of telecoms in the Middle East, suppliers such as Alcatel are hoping that operators look towards triple-play to fend off increasing competition.

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