New Point of View for Aptec

Aptec has grabbed GCC distribution rights for Dutch vendor Point of View’s range of Nvidia-based graphics cards. Point of View already works with distributor Alajras in the UAE, but reckons that the addition of Aptec will open up new channels across the region.

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By  Stuart Wilson Published  December 12, 2005

Aptec has grabbed GCC distribution rights for Dutch vendor Point of View’s range of Nvidia-based graphics cards. Point of View already works with distributor Alajras in the UAE, but reckons that the addition of Aptec will open up new channels across the region. “With Aptec, Point of View will have the ability to expand its brand name further in the Middle East,” said Marcel van den Boomen, sales manager at Point of View. “With its customer reach and customer service levels, Aptec meets up to the service expectation that point of View would like to provide to its partners. Point of View ensured that the products and the service would be in good hands with Aptec.” Astrid De Menezes, regional product manager displays and graphics at Aptec Gulf, added: “The Point of View graphics cards are a value-add product addition to our current portfolio. It will give us the opportunity to provide our partners with the full range of high quality Nvidia VGA cards.” “Aptec has committed itself to providing its customers with the best components products and services and we were lacking on Nvidia-based VGA products in our offering. Point of View has an excellent product range and good quality at competitive price points, making it an ideal vendor for integrators and resellers to choose,” De Menezes added. According to van den Boomen, Aptec’s organisation, regional presence and ability to develop new vendors in the Middle East were major factors influencing the decision to appoint another partner in the region. “Aptec also offers strong logistics capabilities,” he added. “Point of View products are mainly sold through the retail channel and we offer a full three-year warranty. We believe in working with a limited number of partners to maintain profitability for our channel.”

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