Amathus Vacation Club begins sales

Sales have begun at Amathus Vacation Club, the first timeshare resort at Cyprus’ integrated golf and leisure destination, Aphrodite Hills Resort. According to director of marketing, Huw Jones, the Middle East is a prime target market.

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By  Sarah Campbell Published  December 14, 2005

Sales have begun at Amathus Vacation Club, the first timeshare resort at Cyprus’ integrated golf and leisure destination, Aphrodite Hills Resort. According to director of marketing, Huw Jones, the Middle East is a prime target market. “There are already many Middle Eastern owners in vacation clubs around Europe and we will be marketing to them. This activity will be targeted to both the various nationals and ex-pats,” Jones told Hotelier Middle East. “There are many reasons why the Amathus Vacation Club will appeal to these prospects, from it being a great holiday resort with a championship golf course to it being a convenient central and cosmopolitan destination,” he added. The 78-unit holiday ownership resort will offer a variety of accommodation types, ranging from one and two bedroom apartments to three-bedroom villas featuring private swimming pools. The larger units make this vacation offering particularly attractive to regional families, who often travel as a large group and have shown a preference for serviced apartments and spacious units. With 78 accommodation units and 51 weeks of usage per unit there are nearly 4,000 weeks available for sale. The resort, currently under construction, will be opened by the third quarter of 2007, with owners buying into a 50-year leasehold. “Initially, we will be dealing with prospects from the UK and Cyprus, both nationals and expatriates. We will then aim to move rapidly to add the Russian, Greek and Middle Eastern markets,” said Jones. Cyprus already boasts a number of timeshare resorts. However, Amathus Vacation Club is the first to be a part of an integrated resort development. The Aphrodite Hills resort is part of the Lanitis Group, a Cyprus-based real estate and hotels company. The resort offers an 18-hole championship golf course and academy, The Retreat Spa and Health Club, a tennis academy, and the Village Square with a variety of shops and food & beverage outlets. Members of the Amathus Vacation Club will be able to take advantage of discounts at these facilities. “Our [timeshare resort] is unique in terms of being cited in Aphrodite, Hills the island’s first integrated golf, leisure and residential resort. It is purpose built to the latest exacting standards demanded by Amathus Vacation Ownership Limited as a developer and by the ever increasing number of people who chose to buy into this flexible and value for money type of holiday ownership system,” explained Jones. Jones is confident that sales will take off, and sees an increase in demand and quality in the timeshare industry in the years to come. “The market seems to be polarising, as the best product providers and most professional developers succeed in relation to competitors. Also, there is low ownership penetration in most markets and evidence of an increasing desire for vacation club ownership indicates a continuing demand for products such as those that Amathus Vacation Club will offer,” he concluded.

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