Rad SAS brings new breed to Dubai

Radisson SAS Hotels & Resorts is set to make its Dubai comeback with the opening of its ‘New Breed’ four-star property in the heart of the emirate’s emerging global media hub, later on this month.

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By  Sarah Campbell Published  December 17, 2005

Radisson SAS Hotels & Resorts is set to make its Dubai comeback with the opening of its ‘New Breed’ four-star property in the heart of the emirate’s emerging global media hub, later on this month. Radisson SAS Hotel, Dubai Media City will be the first international hotel chain within the media free zone. The newly constructed property will have 246 individually de-signed contemporary style rooms, including five suites equipped with wireless internet access. “Dubai continues to grow in stature as a regional business and leisure hub and it’s important that Radisson SAS is part of that,” said Jean-Marc Busato, vice president Middle East, Rezidor SAS Hospitality. “New breed hotels incorporate all the Radisson SAS values, including the ‘Yes I Can’ spirit of service that is synonymous with the brand, with the addition of technologically advanced facilities and a contemporary design ethos. The Media City property fits the profile perfectly and gives us the ideal opportunity to introduce the concept to the Middle East,” he said. The Radisson SAS Hotel Dubai Media City will have two towers linked by a first floor bridge. The first tower is set to open this month and the second in mid 2006. The design concept was created by Singapore-based IMA Interiors, which specialises in boutique hotels and high-end residential developments. “Individually-designed themed rooms and a new focus on innovative architecture as well as stylish bars and restaurants are the cornerstones of the new breed properties,“ said Siegfried Nierhaus, general manager, Radisson SAS Hotel, Dubai Media City. “And with ten meeting rooms, an executive lounge and a fully equipped business centre, the hotel will have all the necessary services for international corporate travellers coming to Dubai. We’re forecasting an occupancy rate of 80% in 2006.” The first tower’s leisure facilities include a wellness centre with five Euro-Asian themed massage rooms, steam bath and outdoor swimming pool, as well as a gym. The second tower will also have arooftop swimming pool with an open bar.

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