Third Jordan hotel for Kempinski group

Kempinski has signed its third management agreement in Jordan. The European hotel chain is to operate the Kempinski Hotel Aqaba Jordan, scheduled to open in 2008.

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By  Sarah Campbell Published  December 12, 2005

Kempinski has signed its third management agreement in Jordan. The European hotel chain is to operate the Kempinski Hotel Aqaba Jordan, scheduled to open in 2008. Located on the shores of the Red Sea, the resort will complement the group’s other Jordan properties: Kempinski Hotel Amman, which opened earlier this year, and the Kempinski Hotel Ishtar Dead Sea, due to open in early 2006. “Aqaba fits perfectly in our strategy to create a Kempinski circuit in Jordan with properties in key locations catering to both business and leisure visitors,” Ulrich Eckhardt, senior vice president, Middle East & Africa, Kempinski, told Hotelier Middle East. The Kempinski Hotel Aqaba Jordan will offer 216 rooms and suites, all with sea views, which is possible due to its curved structure. “The hotel will offer the complete range of facilities for a holiday maker. At the same time, the business and banquet facilities will be ideal for small and medium size meetings and events,” said Eckhardt. While the leisure market will be the predominant target market of the Aqaba hotel, meetings and incentives will also be a staple revenue earner, according to Eckhardt. “The hotel will be ideally positioned to cater to the local, regional and international leisure markets, as well as regional MICE. Locally, we are planning to do a great deal of cross promotion with the other two Kempinski hotels in Jordan, while regionally and internationally Kempinski’s growing sales and marketing network will be key,” he said.

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