Source IT revs up retail partners for 2006

Retail distributor Source IT hosted its major customers for a Go-Kart endurance challenge at Dubai Autodrome to thank them for their sales efforts in 2005. Plug-Ins Electronix team of speedsters drove home happy with the Endurance Challenge Trophy.

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By  Stuart Wilson Published  December 11, 2005

Retail distributor Source IT hosted its major customers for a Go-Kart endurance challenge at Dubai Autodrome to thank them for their sales efforts in 2005. Plug-Ins Electronix team of speedsters drove home happy with the Endurance Challenge Trophy. “Source IT has enjoyed both an ambitious and highly successful year and we wanted to reward our valued retail partners with a fun and challenging day out,” said Chris Rae, director at Source IT. “As a distributor that adds real value, our role is to help our partners drive sales and achieve maximum performance — so the Endurance event seemed a fitting way to celebrate these relationships,” he added. Source IT has shown significant sales growth in 2005 with revenues soaring at a healthy 50% against the previous year. As a strong believer in the need for increased financial transparency in the Middle East IT channel, Source IT has already revealed that full year sales for its first year of operations in 2004 exceeded US$20m. Deloitte & Touche audited the distributor’s accounts in March 2005. Companies participating in Source IT’s event included Plug-Ins Electronix, Virgin, Dubai Duty Free, Wireless Planet, Compume, Aptec, Geant, Jacky’s, Kite, Sharaf DG, Computer Care and Mobile Plus. The winning team of Schumacher wannabes from Plug-Ins Electronix consisted of Sandeep Daz, Ahlam Azar and Mohamed Qassim. Source IT represents a number of vendors in the market including i-mate, Jabra, Leadtek, Covertec, Bluetrek and Navigon. The distributor prides itself on adding value in the retail channel through unique product bundling initiatives and attractive point-of-sales marketing material.

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