NEC prioritises visibility in 2006

Japanese IT powerhouse NEC Computers has revealed its plans for Middle East partner expansion in 2006, with increasing market visibility a key target, according to the vendor’s regional development partner, Interfrontiers.

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By  Andy Tillett Published  December 8, 2005

Japanese IT powerhouse NEC Computers has revealed its plans for Middle East partner expansion in 2006, with increasing market visibility a key target, according to the vendor’s regional development partner, Interfrontiers. Speaking at the recent Digital Business Channel (DBC) Middle East and Africa (MEA) trade show, where NEC Computers was seeking new partners, Lenia Iacovides, managing director at Interfrontiers, explained how the last year has seen some changes: “We have been working very hard to clearly separate the channels between distribution and business partners. NEC is a strong brand, and a technology leader, which is something that the market here does not fully recognise yet. Our objective for 2006 is to change this.” NEC’s says its strongest markets in the Middle East are Saudi Arabia, Egypt and the UAE, but over the coming months Interfrontiers is hoping to sign up resellers in some of the smaller markets of the region where NEC Computers currently has no presence, following its partnership with FDC in Qatar and PC Sanaa, through FDC, in Yemen. The countries targeted include Bahrain, Oman, Kuwait, Jordan and the Levant. The DBC event was seen as the first step towards new partnerships. Interfrontiers says it has a very specific profile of partner that it looks for, in order to ensure that NEC products are not over-distributed and partners have space to develop and grow the company brand in the region. “Our approach to markets is similar irrespective of countries. We are looking for partners who are prepared to embrace the brand, who appreciate the fact that they will be alone in their market segment and will work with us to grow the market,” concluded Iacovides. In November this year NEC Computers International was split into two separate legal companies, NEC Computers to address corporate solutions and Packard Bell, which offers consumer products.

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