AMD, Foxconn, Nvidia and Sky team for super ‘Winfast’ bundle

Over 200 resellers met for the groundbreaking Middle East and Africa (MEA) launch of a new ‘Winfast’ component bundle from vendors AMD, Foxconn and Nvidia, held by AMD master distributor Sky Electronics earlier this month.

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By  Andy Tillett Published  December 6, 2005

Over 200 resellers met for the groundbreaking Middle East and Africa (MEA) launch of a new ‘Winfast’ component bundle from vendors AMD, Foxconn and Nvidia, held by AMD master distributor Sky Electronics earlier this month. The package features an AMD 64 CPU on a Foxconn motherboard, integrated with Nvidia’s latest 6150 graphics chipset, offering a bundle of high end products, designed to allow system builders and resellers to gain easy access to an AMD solution. “Previously when resellers have wanted to sell AMD they have had trouble finding complementary components, but now they can buy one box, one solution, that will serve their needs for a couple of years, and of course, with a bundle, at a lower price,” said Vadim Lisenko, product and marketing specialist at Foxconn Middle East. AMD has committed to the Winfast platform for three years. The platform is one of the first steps towards the SMB and system builder channel in the region from the vendor. "Channel customers are starting to use AMD to differentiate themselves in the marketplace. We are working to develop a two pronged approach, so the customer is getting the push and a pull, so the customer is asking for AMD and the availability is there from the partners," said Gaith Kadir, MEA area manager at AMD. Speaking about the Winfast launch, Sky’s managing direct Manoj Thacker said that initial concerns from the channel were quickly quelled when they realised the quality of the Winfast bundle; "I think there was a big issue on people's minds that bundles mean fake processors or bad quality equipment. When they realised the specification of these components they took it very positively and realised this isn’t just another bundle." Rakesh Bohra, general manager at the Wi-Fi computer zone in Dubai and a Sky partner said that the turnout to the launch was impressive. “I think the bundle is a great idea, and I can see a great response coming from resellers. I think Sky managed to get most of (Dubai’s) Computer Street to the launch. We can make more margin on AMD processors too. I really think that AMD is opening up a niche for itself in the desktop market, particularly for gaming, that’s a rapidly growing segment and one where people invest a lot of money in their machines,” said Bohra.

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