Satyam teams with Miebach Logistics

Satyam Computer Services has agreed a partnership with Miebach Logistics Group to offer a ‘one-stop’ logistics consulting service to organisations in the Middle East.

  • E-Mail
By  Robeel Haq Published  December 1, 2005

Satyam Computer Services has agreed a partnership with Miebach Logistics Group to offer a ‘one-stop’ logistics consulting service to organisations in the Middle East. The alliance will combine Satyam’s expertise in information technology with Miebach’s experience in warehousing, logistics and materials handling. The joint venture will address the logistics requirements of companies across industry sectors, helping clients to develop supply chain strategies and implement efficient software solutions. “Our primary focus is information technology,” explained Ajith Menon, vice president & head of Satyam’s Middle East, Africa & Central Asia operations. “However, providing logistics companies with a total solution involves areas outside our expertise, such as researching the most efficient scanning equipment for the warehouse. This is where Miebach enters the picture.” Miebach Logistics provides consultancy and engineering services for large and medium-sized companies. With a focus on logistics strategy, engineering and operations, the German company has 15 offices around the world. This joint venture with Satyam will help increase its presence in the Middle East. “Miebach is a world class organisation,” continued Menon. “Whilst searching for a partner, we wanted a company with strong expertise and vision. Miebach was the perfect choice.” The ‘one stop’ service involves advising companies on their logistics operations, finding efficient solutions to meet their individual requirements, and finally completing the implementation process. “We can advise on a variety of matters, which depends on the individual company and the industry in which they operate,” said Menon. “For example, in the Middle East, there is currently a low adoption of technology. However companies are increasingly competing on a global basis in this region, so deploying the latest technology is becoming essential, whether it is in the warehouse or elsewhere.” The service will initially be offered to companies based in the UAE. However the companies eventually plan to expand into other parts of the Middle East and Africa, particularly Saudi Arabia. “Dubai has emerged as a hub for re-exports and warehousing. The rest of the Middle East is emerging too,” said Menon. “We have over 150 customers around in the region. For many of these customers, logistics and warehousing is a very important part of their operations. Therefore the potential for this service is immense.” To officially launch the alliance, which has evolved over the past year, the companies recently held a seminar in Dubai. A variety of organisation were represented — including current and prospective clients of the two companies — and the partners are viewing the high turnout as being a good omen for the future. “We initially planned to invite a small group of people, but the reaction we received was so strong, we ended up doubling the number,” commented Menon. “This shows the interest in Dubai is high for such services.”

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code