Bahrain Tribune hopes to win back readers

The Bahrain Tribune has relaunched with a new design and a host of new columnists in a bid to claw back readers from the Gulf Daily News.

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By  Tim Addington Published  December 4, 2005

The Bahrain Tribune has relaunched with a new design and a host of new columnists in a bid to claw back readers from the Gulf Daily News. The 24-page English daily broadsheet, edited by former Emirates Evening Post editor Bikram Vohra, has increased the number of staff from 25 to 36 and has introduced dedicated pages for the UK and America. The newspaper, which is in full colour, will also go up in pages to 28 initially, and then 38. Vohra claims that 4800 copies of the newspaper are sold and another 2000 copies given away. It has also signed up a number of high profile columnists to write exclusively for the title, including former German football manager Franz Beckenbauer, New York Times columnist Thomas Friedman, Indian author Shobha De and former Indian cricket captain Kapil Dev. “The first few days have shown a spiral that is heartening when you see that we had a very small share of the market,” Vohra said. “Having said that we are very aware that the Gulf Daily News has been a part of Bahrain’s life for 22 years, so we do not under-estimate them and there is no reason why we should.” The relaunch is being supported by an advertising and promotion campaign, which includes 40 Mupis across the country and a huge subscription drive. The Bahrain Tribune’s owners, Al Ayam, have formed a strategic partnership with advertising firm Adline for the project. It is believed to have invested several million dollars in the relaunch and building state-of-the-art facilities.

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