Damas keeps tabs on stock with help of Microsoft ERP

Software that will enable Damas to be a better follower of jewellery fashion has gone live at its l00 UAE stores.

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By  Diana Milne Published  December 4, 2005

SOFTWARE that will enable Damas to be a better follower of jewellery fashion has gone live at its l00 UAE stores. Damas is using Microsoft’s MBS Navision enterprise resource planning (ERP) software to track the entire lifecycle of every item of jewellery sold. Each item has been labelled with a paper bar code tag which, when scanned, transmits information to Navision allowing the company to track stock and sales information and to easily identify fashion trends. “There is a huge list of benefits to us from this, otherwise we would not have invested time, money and energy in it,” said Tawfique Abdullah, chairman, Damas LLC. “Since we are in the fashion business it is very important for us to be able to monitor trends. Now, for instance, if white gold starts selling better than yellow gold we can increase stocks of that type of item,” he added. The implementation of Navision is not apparently linked to the deployment of RFID tags in Damas’s stores — technology that is being trialled at stores in Dubai and Sharjah (see IT Weekly October 22 – 28 2005). Last week the 100th implementation of Navision was completed at the Damas store in Lamcy Plaza mall, Dubai. Microsoft’s UAE partner, Landsteinar, is carrying out the implementation. The company said that the new system has already eased the burden on back office staff in its stores. It hopes to implement the new technology in its other stores across the Middle East – a process which will begin next year. The new system provides shop information in terms of stock, sales and transfers to the sales and other management systems, Abdullah explained. He said that every single piece of jewellery in the shops that have rolled out the Navisi- on system is now bar coded. “By December 2005, we hope to implement this system in all the UAE outlets and then look towards implementing it in our other markets,” he said, and added that the company plans to further develop its IT infrastructure — in line with plans to expand its manufacturing arm.

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