Oracle expands channel support offering

Software giant Oracle’s channel communications centre in Egypt is now supporting partners across the Middle East and Africa (MEA). The 15-strong business unit, which was set up last year and tested with partners in Egypt, is now looking after channel campaigns and communications across the MEA theatre.

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By  Stuart Wilson Published  November 27, 2005

Software giant Oracle’s channel communications centre in Egypt is now supporting partners across the Middle East and Africa (MEA). The 15-strong business unit, which was set up last year and tested with partners in Egypt, is now looking after channel campaigns and communications across the MEA theatre. Ehab Amin, regional manager for the channels communication centre at Oracle Middle East and Africa, said: “We are now operating as the support centre for partners across the region — with the exception of South Africa. The centre handles all the campaigns and communications with partners. There are four main functions for the centre: channel marketing, channel sales, capacity building and handling the Oracle Partner Network in the region.” The centre is focused on not just the existing Oracle partners in the region, but is also targeting potential new partners as well. For Amin, signing up new systems integrators and resellers and ensuring that they are trained up and certified on Oracle products and solutions forms a major part of the centre’s activities. “I expect that the number of partners that Oracle works with in the region will rise considerably,” added Amin. “At the moment it is just under a thousand but we already expect to exceed the thousand mark by the end of calendar 2005. Achieving our growth targets will depend on our ability to reach out to potential new partners in emerging markets.” According to Amin, Egypt represents the perfect location for Oracle’s channel communications centre, conveniently located for the Gulf, Levant and African markets. The Egyptian market also offers a strong supply of trilingual professionals capable of speaking Arabic, French and English — a vital skill for a centre dealing with partners from across the Middle East and Africa. Egypt’s strong communication infrastructure and relatively low operating costs also influenced Oracle’s decision to locate the centre there. “If you look at proposition that Oracle has for all types of partners in the market, it is clear that there is no other software supplier in the market making such a commitment or prepared to make such an investment in the channel,” continued Amin. “Those partners in the Middle East and Africa not currently working with Oracle have the potential to gain a great deal by signing up for the various partner programmes on offer.”

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