VTR Beirut creates world in post for KSA airline

VTR Beirut recently undertook the post production of a television spot for Saudi Arabian Airlines. 70% of the commercial was post produced at VTR Beirut.

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By  Vijaya Cherian Published  December 1, 2005

VTR Beirut recently undertook the post production of a television spot for Saudi Arabian Airlines. 70% of the commercial was post produced at VTR Beirut. “We no longer have to go to Europe for post production,” says Eli Srour of Beirut-based production firm, EFX Films. EFX was responsible for the production of this commercial. After a five-day shoot on 35 mm for this project, the film was processed in Beirut and delivered as original camera negative to VTR’s telecine suite, which is equipped with a Spirit Datacine, coupled with a Pandora Pogle controller and colour processor. The Pogle is equipped with the latest version of the colour correcting tools, which allowed the colourist to create multiple layers of correction on each image, with vignettes and defocus to build a seamless result. While some of the scenes in the commercial are obviously effects, there is a great deal of post-production involved in every single frame. To take just one example, because of the way the live elements were shot, the sky looked almost white. Spirit and Pogle were used to strip the sky out and it was rebuilt in Inferno. The result was a project with many layers in every shot. The colourist graded each layer separately to create stunning looks such as a rich gold for the desert sand. From Spirit, all of the elements were then worked on in Flame and Inferno. From a shower of boarding cards falling onto a marble floor, which magically becomes a cloud of white flower petals to a group of children working together on a drawing of a city skyline, which then becomes the skyline itself, all of the effects have been created in Flame. “This commercial is already on air and has been very successful. We are glad we could do such a post-heavy project in the Middle East,” says Srour.

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