Acer makes Iran move

Hardware giant Acer has appointed two distributors in Iran to focus on developing the vendor’s in-country channel-to-market for its display product portfolio. New agreements with Pars Rayaneh Jahan and Protocol Kish have been struck as Acer looks to accelerate sales of its LCD monitors, digital cameras and LCD TVs in Iran.

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By  Stuart Wilson Published  November 17, 2005

Hardware giant Acer has appointed two distributors in Iran to focus on developing the vendor’s in-country channel-to-market for its display product portfolio. New agreements with Pars Rayaneh Jahan and Protocol Kish have been struck as Acer looks to accelerate sales of its LCD monitors, digital cameras and LCD TVs in Iran. “Ramping up our channel initiatives in Iran will provide the impetus for Acer to build new retail relationships with Iran’s technology-hungry public,” commented Said Keighobad, Acer’s Iran country manager. “The agreements with Pars Rayaneh Jahan and Protocol-Kish will open up new retail opportunities and enable Acer to deliver the latest display products at the best prices.” Acer hopes to grab a 25% share of Iran’s display market by the second half of 2006. Acer reckons that the market for displays is growing at 20% year-on-year and claims that if it meets its 2006 target it will become the second largest display vendor in the market. Protocol-Kish, which is based on the Kish Island Free Zone sells approximately 150,000 monitors a year and expects that volume to hit 200,000 in 2006. Protocol-Kish will also carry Acer’s Ferrari LCD monitors, which will be introduced in January 2006. Pars Rayaneh Jahan operates a network of 50 showrooms and has points of presence in the UAE, Iran, Pakistan and other GCC markets. Krishna Murthy, general manager at Acer Middle East, said: “Recent research into Iran’s retail sector has confirmed Acer’s feeling, that Iranians are hungry for the latest LCD displays and digital cameras.” “Consumers in Iran are very knowledgeable about technology, and are increasingly demanding more from their rials,” continued Murthy. “As a brand that is trusted and known for putting value first, Acer expects strong demand for its display products from the Iranian retail customer.”

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