Tech Access talks up Sun’s product portfolio

Tech Access, the regional channel development provider for Sun Microsystems, reckons that it has the product portfolio on board to take the Middle East and North Africa enterprise and midmarket sectors by storm.

  • E-Mail
By  Stuart Wilson Published  November 1, 2005

Tech Access, the regional channel development provider for Sun Microsystems, reckons that it has the product portfolio on board to take the Middle East and North Africa enterprise and midmarket sectors by storm. “The Middle East market for IT suppliers is growing steadily year-on-year, which means that clients want to invest in technology that will grow with their needs, and that’s where Tech Access and Sun Microsystems have a decided advantage over competitors,” declared Kamran Hussain, VP sales and marketing at Tech Access. “Sun’s latest technologies, such as its Galaxy range of servers, offer enterprise and midmarket customers in the region a powerful computing option that is smaller, less expensive, and more powerful than competing products in the same class,” claimed Hussain. With competition between international IT vendors heating up in the region as they chase the enterprise and midmarket space, Tech Access reckons that reliability and scalability are key considerations for commercial buyers assessing the solutions available in the market. Tech Access is working alongside its partners to demonstrate Sun solutions to customers before they commit to purchase. The distributor’s iForce proof-of-concept centre at Dubai Internet City, now in its fifth year of operation, has a proven track record. “The Tech Access iForce centre has been a great help to our channel in demonstrating the power of Sun Microsystems technology, often alongside Sun alliance partner technologies,” continued Hussain. “iForce has greatly enhanced the Sun relationship with Tech Access over the last few years, and we expect it to do so over the coming years.” The two companies recently held a partner sales corner event, attended by 129 customers, where they discussed Sun’s strategic direction and approach to various vertical markets. While Sun and Tech Access enjoy a strong relationship at present, proposed changes to Sun’s channel model in the region will have an impact on their future levels of engagement. Sun’s iForce partner programme is gradually being phased out over the coming months to make way for its new Partner Advantage Programme. Simultaneously, Sun is also mulling over the possibility of appointing new distributors to cover the Middle East and North Africa for various product groups. Tech Data is one distributor currently in the running to pick up Sun distribution rights alongside Tech Access. At present Tech Access is the sole distributor of Sun porducts in the region.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code