Lexmark pushes pocket-friendly printers

In an effort to respond to the growing print management needs of SMBs in the region, Lexmark Middle East has introduced a new line of affordable colour and monochrome laser printers.

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By  Cleona Godinho Published  October 31, 2005

In an effort to respond to the growing print management needs of SMBs in the region, Lexmark Middle East has introduced a new line of affordable colour and monochrome laser printers. The company claims the range will set a new standard of value and performance for small and medium business printers. Lexmark’s latest offering includes the new C52x series. Printers from this series boast print speeds of up to 19ppm (pages per minute) in both colour and monochrome, which the company says is ideal for performance-driven customers. As for the firm’s new E series, this has the ability to print at speeds of up to 28ppm. An easy-to-use toner cartridge installation and graphics-enhanced print driver is also included with these models. “With their compact size and robust design, these new printers are exactly what small and medium business customers have told us they want – high-end performance and capabilities, priced for the desktop,” stated Robert Kikano, managing director of Lexmark Middle East. The firm also claims its ‘Colour Care’ technology helps SMBs manage print costs thanks to tools that save toner, authorise the use of colour printing (or not), and estimate the cost of colour per page. The C52x line consists of the C522n, C524, C524n, C524dn, and C524dtn, whereas the firm’s E series consists of the E340, and two network-ready models - the E342n and E342tn. Lexmark’s C series will go head-to-head with HP’s recently launched Colour LaserJet 3800 series, which HP claims can print up to 22ppm. In contrast, its E series will compete with HP’s LaserJet 4700 series, which the firm claims is equipped with a 31ppm colour and monochrome print engine. Pricing for Lexmark’s new printer range is yet to be set.

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